McQuail (1983) classified the following common reasons for media use:
INFORMATION: Different groups of people use NME for different reasons. Information is given in any magazine and NME is no exception. People will be looking for relevant events and conditions in immediate surroundings, the society and the world. The magazine will also provide advice on practical matters/opinions and decision choices - this could be based around a new upcoming artist or about what new trends will be soon popular. NME will also aim to satisfy curiosity and general interest by continually updating their information and reporting reviews and interviews of different music medias. Finally people who read the magazine will want to gain a sense of security through knowledge and so the magazine will aim to provide as much new information every issue as they can.
PERSONAL IDENTITY: In music, one of the main aspects it covers is personal identity and allowing people to be who they want to. They will establish personal values and find models of behaviour to allow consumers to think they are making their own decisions about their life whilst subtly being influenced. NME will give identity with valued others in the media and often make it easier for you to relate to celebrities, which then makes you think you're gaining insight into yourself. For example, like in the cover below; "I would have never got through X Factor auditions" - Florence. This makes you think that Florence, is just another normal person like you. 
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